www.richsoil.com/raising-chickens.jsp
Problems with this site is the amount of text at the forefront of the site, the one long, continuous page and the lack of navigation on the site.
I understand that it is a written article but the amount of text is the first thing that catches my eye and makes me not want to read the article. A great solution to this would have been to begin with an eye-catching graphic or video and continue to break up the article with infographics.
The site does offer good illustrations/videos but the visitor would not discover them until they scroll down on the page. Once again, break up the long, continuous page into different web pages would be very helping in reading the article.
There is navigation on the left side of the site but it seems there for the sake of having navigation. It would seem that this site would best be served by placing the navigation (section links) toward the top of the site and placing the sections of the article accordingly.
http://tectorch.com/
The first potential problem with the site is that it is in need of a much needed facelift. The layout is a very dated one which would possibly tell the customer that "our web presence is not that important" which could possibly lead to a loss of sale.
Next, the different sizes of typography is very confusing. There is no clear headliner for the customer to go to. There are headlines everyone and space that is being filled with non-vital information. I would change "Company History" and information with a slide show of featured products.
Finally, the site is very busy. Words and links everywhere you look. Where does the visitor go? It's so confusing that it might cause the visitor to leave the site altogether. I would make the site with a minimal look, focusing on the images of the products.
The rich soil webpage is incredibly long - it does make you feel like you need to work hard to read it. If I was just browsing it passively I would not be inclined to stop to look into the details on the page.
ReplyDeleteI agree making better use of the images and spreading them out amongst the written content would make the visitor want to investigate more. I also agree they could do a better job if they broke the content up into several web pages; and that would make the sidebar navigation more useful and relevant.