Now you're getting personal...

How personal can you be on your blog? I think if you have a individual blog, get as personal as you want. But a business blog need to carry a level of seriousness and sophistication to it. You want your customers and future customers know that you care and take serious the product that you are selling. I believe customer confidence in your brand or product is important to having repeat sales.

As strongly as I feel about the level of seriousness, I do feel that there needs to be a level of personal interaction. A sense of knowing that the business just doesn't want my money but that I am satisfied with the product and/or service as well. I know this is easier said than done, especially with larger businesses and companies. Now I'm asking myself, "why can't it be done?"

I guess i'm beginning to realize that businesses need to show their personal side to their customers. Not everything is about sales and pushing product. The "human side" of business needs to show its "face" and let it's customers know that they are important. Business does not happen without them.

Similar Business social media

brandonsetter.com

richmiro.com

With my business dealing with videography and graphic design, social media networking very helpful in displaying your work. The two sites that I visited were very social media friendly. Both sites used Vimeo , Twitter and Facebook to be in contact with and/or display their work. It's interesting to see that their respected websites showcased their work but on their social media sites, they displayed more of their work. It made me think that their is no one way to reach your teaches audience. A business must be open to all avenues for future clients to reach them. In this line of business, it does not hurt to display your work to as many people as possible.

Best Visual Network sites for Business

Based on my start up service which deals with the visual arts, any one of these four visual Social Media networks would be helpful in my service.

YouTube would be awesome if my service solely dealt with video production. But unfortunately my service also provides Graphic Design elements and sometimes video is limited to specific video sizes and therefore difficult to view a graphic design piece in it's full high quality.

Instagram is a fantastic service which is able to showcase both images and video. The only issue that I have with the service is that you are limited by a square frame. The video work that we offer is always presented in a widescreen format. The viewer would be unable to capture the entire "feel" of the video.

Pinterest offers a great a way for content to joined together with similar content. It seems that Pinterest is a wonderful community that users can share similar interests and likes. Hopefully these communities can benefit by learning from each other and helping each other grow and develop. But is this the best option for by start up service? It's close, but not quite.

Tumbr has one little feature that makes it the best visual network for our service: the ability to write posts. Sure, on the other visual networks you can post a video of yourself discussing your topic but there is something to be said about good journalism. Yes, a picture can say a 1000 words, but a 1000 words can take a person beyond a single image. We want people to be inspired by our work and our words.

Facebook Page: The Iris Picture - "Following Other Businesses"

As a creative service to others, my inspiration comes various area such as digital and physical print, photographs, and motion pictures. I chose to follow others as another source of inspiration. It also great to have someone else from the creative field to ask questions and bounce ideas off each other. Inspiration cannot be limited to my own head. Fresh ideas grow my as an artist and hopefully result in higher quality work!

The difference between Facebook "post reach" and "post engagement"

Facebook post reach refers to the number of people that have "seen" (loaded and shown on your News Feed) a post publication. Now, there are different types of post reach:

(via http://blog.getpostrocket.com/2013/03/understanding-reach-and-its-role-in-your-facebook-marketing-strategy/)

1. Organic Reach – This is the number of [unique] people who saw* your post in their News Feed, Ticker, or on your Page.  This is the most common way Page posts reach Facebook users.
2. Viral Reach – This is the number of [unique] people who saw* your post in a story from a friend.  For example, a story in your Newsfeed that says, “Bob shared Starbuck’s photo” would mean that you are being virally reached by Starbuck’s photo post.
3. Paid Reach – This is the number of [unique] people who saw* your post in an ad or sponsored story.  Any post you see with the ‘Sponsored’ label at the bottom or in the right-hand column falls into this category.
4. Total Reach – This is the number of [unique] people who saw* your post.  This is a bit trickier than just adding up the previous three because it’s the number of unique people.  Keep in mind that someone could be reached organically, virally, and through ads, but would only count as 1 toward total reach.

Post Reach is a great way to observe what posts are being viewed and which ones are not as much.

Facebook Post Engagement is defined by the number of actions (likes, shares, clicks or comments) by Facebook users when they view a post.


It good to know and understand these terms so you can have a grasp on how you are engaging with your audience. Are you posting content for the sake of posting or are you having a conversation with your customers? Is the content of your post quality content that the audience wants to interact with?  These are great questions to ask yourself in dealing with Facebook Insights with help your business.

Facebook Business Page

The business I'm creating is called "The Iris Picture"

https://www.facebook.com/theirispicture