For my photo and video business, I would implement a blog, YouTube, Instagram and Facebook. The blog would be the main source of content and utilize the other 3 tools to direct fans back to the blog.
This strategy would consist of weekly postings to both Instagram and Facebook. These would give clients or future customers "snapshots" of what the business is currently working on. A link to the blog site would give them detailed information of the project. The YouTube site would be used to showcase completed projects.
A detailed examination of analytics is necessary to see how users are engaging with the postings and to see what the click-through-rate is back to the blog. Another way to test out our strategy is to simply check how many new and returning customers the business is attracting by asking "How did they hear about us?"
All this strategy and organization would be done by hired help. They would focus on the administrative/social media while I can focus on the client project side.
ROUGH DRAFT PLAN FOR THE NEXT SIX MONTHS:
Month 1: - Purchase Domain Name
- Create Social Media accounts
- Develop budget for Social Media (Employee, hosting, domain)
- Create content to web space
Month 2: - Hire employee to oversee business Social Media and administration
- Develop web space and branding
- Weekly posting of current and past projects
Month 3: - Weekly posting of current projects
- Begin to examine the opportunities for promotion
- Set goal to gaining two new clients per month
Month 4 - Promotion "Refer-A-Friend"taking place on Facebook
- One to two project postings per month on YouTube
- Research possible ads on blog site to generate additional income
- Continual weekly postings of current projects
Month 5: - Begin advertising on websites and allowing ads on blog site
- Weekly postings
Month 6: - Begin Promotion for returned customers
- Weekly postings
